The Lion, the Witch and the Wardrobe

C. S Lewis wrote the novel The Lion, the Witch and the Wardrobe initially for his Goddaughter in order to keep her in touch with Christianity. What Lewis did not realize is that many adults would also enjoy the fantasy children’s novel as well. The narrative is filled with mythical creatures, humorous moments, and suspenseful situations. Although many events and characters seem improbable, the four children in the book—Peter, Susan, Edmund, and Lucy—are realistically portrayed as well-rounded characters with individual strengths and faults. Although the novel is recognized as a children’s fantasy book, it is also popular with adults as the story contains bits of modern culture, vivid descriptions of violence and is heavy on Christian allegory. As much as the readers enjoy the magical land of Narnia, 21st century life is not exactly full of Dryads, Naiads and Fauns frolicking and feasting in the summer woods. By contrast, in today’s children’s fantasy novels, not every injustice is punished, and not all the good people live happily ever after: some of them die, because that is reality. Between school shootings, gang violence and child abuse is seems as though reality is thousands of miles away from the fantasy of complete and total justice in Narnia. What readers of all ages can relate to, however, is betrayal. For example, spouses who cheat, employees who steal from their employers, and friends who tell lies. This modern idea of betrayal is where readers from any age can relate to the novel. In the narrative, Edmund’s first betrayal is a small but unpleasant one: â€Å"Up to that moment Edmund had been feeling sick, and sulky, and annoyed with Lucy for being right, but he hadn't made up his mind what to do. When Peter suddenly asked him the question he decided all at once to do the meanest and most spiteful thing he could think of. He decided to let Lucy down† (Lewis 48). Edmund lies about his trip to Narnia in order to make himself look superior in the eyes of his older siblings. This small cruelty will pave the way for his greater betrayal further in the story. Readers of any age can connect with the modern culture of betrayal in the novel, where minimal details are explored that over time lead to Edmund turning his back on his siblings. This novel features an odd mix of childish adventure and bloody battles. Young children who read this story enjoy the fairy-tale aspects, while older readers can appreciate the repetition of scenes in which the children are often comforted by the sudden availability of tea, and the way the forces of good seem to always outweigh the evil. The use of violence throughout the novel deals strictly with fantasy for children, where it is mainly used for excitement. On the other hand, for older readers the violence in the novel can be seen as consequential where extreme force is used as simply last resort. For example, as the head of the forces of evil, the White Witch is not playing a long hand when she exclaims, â€Å"Summon all our people to meet me here as speedily as they can. Call out the giants and the werewolves and the spirits of those trees who are on our side. Call the Ghouls, and the Boggles, the Ogres and the Minotaurs. Call the Cruels, the Hags, the Spectres, and the people of the Toadstools. We will fight† (Lewis 149) There are many different creatures in Narnia that follow the White Witch and she merely acts as their stone cold captain. This quote explores evil where it is not an isolated incident in Narnia – it is the idea of violence and commands a great deal of power. The Lion, the Witch and the Wardrobe functions as a spiritual allegory where one does not have to be too familiar with the Bible to recognize some of the key characters and themes. Without doubt, Aslan represents Jesus Christ, and also God himself, whereas the White Witch represents Satan. Narnia, where the adventure happens, visibly represents the Kingdom of God. Clearly there is no direct retelling of any of the Bible stories; however, readers can find elements taken and redistributed for younger readers. In addition, having this biblical reality come to life is important to ensure a committed Christian lifestyle not only for children, but also for adults. For instance, when Edmund arrives in Narnia alone, he immediately meets the White Witch where he is tempted with the enchanted Turkish Delight and the promise of becoming a prince of Narnia. The White Witch explains to Edmund, â€Å"I think I would like to make you the Prince – some day, when you bring the others to visit me† (Lewis 40). Succumbing to temptation is a very powerful theme in the Bible, where Jesus is tempted by Satan in the wilderness with promises of great power. Not only does Lewis restate certain events in the life of Jesus in a context that is easy to understand, most importantly, readers of all ages can both relate to and enjoy the fantasy of Narnia. An understanding of the modern reality, use of violence and Biblical allegory in the novel is essential in satisfying both younger and older readers. The Lion, the Witch and the Wardrobe has already established itself as a timeless novel that appeals to both the atheists and Christians, the uneducated and to scholars, and lastly to children and adults. In addition to being a children’s fantasy book, it is an adventure story in which the heroes set out on a quest to recover their kidnapped friend and end up ruling the land. An analysis of this narrative, however, allows readers of any age to fully appreciate Lewis’ unique gift to simplify complex ideas and craft beautiful children’s fantasies. Thus, this allows the reader of any age group to gain a deeper understanding of Lewis as a skilled creative writer and a deeper satisfaction of his artwork, The Lion, the Witch and the Wardrobe.

Experience of China Silence Essay

â€Å"Should the experience of China silence those who think that democracy is good for growth?† A democracy is ‘a system of government by the whole population or all the eligible members of a state, typically through elected representatives.’ In this case it can be said that China does not qualify as a democratic country, however it is the world’s fastest growing economy in the world and has been described as the second industrial revolution. This therefore suggests that the argument for democracy being the only solution to economic growth isn’t correct yet perhaps it was other factors other than political state of China which led to its boom economy. For the purpose of this argument, it can be assumed that China is a planned economy yet in reality, although limited, regional governments have limited democracy e.g. Hong Kong. China is the world’s leading exporter which would indicate to China’s prosperity as it refers to their industrial revolution, this is due to China having an enormous pool of cheap labour, large scopes of land in which manufacturing can be fully accommodated and too, on large scales it also has a long sea border which facilitates exporting. Factors such as these, give testimony to the idea of in fact China having mass economic growth which doesn’t involve political reasoning and economic growth was almost naturally occurring to China. However, it could be argued that it is due to the political system of the country, the government is able to direct people into areas of work where economic growth is most pronounced and therefore, labour is used to maximum efficiency. If economic growth is to continue in the way it has done especially in the last 20 years, it cannot continue to rely solely on trade exports; this is because other countries can’t continue to im port more goods from China as they will eventually be faced with financial struggles. A problem that perhaps needs to be remedied is the domestic demand within China, if the people of China continue to save money on the whole and don’t spend as much typical to a developed country such as Britain, predictably they will stop having economic growth. Another significant drawback is to mention the GDP per capita, this measures the real economic power of the average citizen in China. This is very low in China which indicates a very low standard of living, so to measure the level of economic growth in China is not necessarily the right measure to address the recent economic successes. In recent years, the currency of China has increased but still not to the extent that America believes it should have. An increase of 2.1% does not seem to totally honour or reflect the extent of economic growth China has actually experienced. It is by speculation that perhaps due to financial strategies such as by having low value Renminbi cheaper exports are therefore made possible, America has repeatedly brought this up at the WTO as it leads to unemployment in America. The currency leaves in China leaves other countries with the cheaper option to import goods rather than manufacture them their selves and so is in a sense very tactical government control, potentially. It is only in a planned economy such as China’s is that such control over currency would be made possible to allow efficient trade. Due to China not having a democratic government which in turn entails stop-start policies they are able to plan for the long term which allows structure and not just short term political fixes such as in a democratic politics. However the down side to this is the corruption, governments which remains in power for years allows corruption which Is currently big problem in China, so as much as it can be said that economic growth has been a notion coupled with a change in government away from Mao’s communist society, problems such as corruption have also arisen.

Stefan’s Diaries: Bloodlust Chapter 10

I awoke next as dusk was settling over the city. From my window, I could see the goldfish-orange sun sinking low behind a white steeple. The entire house was silent, and for a moment, I couldnt remember where I was. Then everything came back: the butcher shop, the vampires, me being flung against the wall. Lexi. As if on cue, she glided into the room, barely making a sound as she pushed open the door. Her blond hair was loose around her shoulders, and she was wearing a simple black dress. If looked at quickly, she could be mistaken for a child. But I could tell from the slight creases around her eyes and the fullness of her lips that shed been a full-grown woman, probably around nineteen or twenty. I had no idea how many years shed seen since then. She perched on the edge of my bed, smoothing back my hair. â€Å"Good evening, Stefan,† she said, a mischievous glint in her eye. She clutched a tumbler of dark liquid between her fingers. â€Å"You slept,† she noted. I nodded. Until Id sunk into the featherbed on the third floor of the house, I hadnt realized that Id barely slept in the past week. Even on the train, Id always been twitching, aware of the sighs and snores of my fellow passengers and always,alwaysthe steady thrum of blood coursing through their veins. But here no heartbeats had kept me from slumber. â€Å"I brought this for you,† she said, proffering the glass. I pushed it away. The blood in it smelled stale, sour. â€Å"You need to drink,† she said, sounding so much like me speaking to Damon that I couldnt help but feel a tiny pang of irritation–and sorrow. I brought the tumbler to my lips and took a tiny sip, fighting the urge to spit it out. As I expected, the drink tasted like dank water and the scent made me feel vaguely ill. Lexi smiled to herself, as if enjoying a private joke. â€Å"Its goats blood. Its good for you. Youll make yourself sick, the way you were feeding. A diet made exclusively of human blood isnt good for the digestion. Or the soul.† â€Å"We dont have souls,† I scoffed. But I brought the cup to my lips once more. Lexi sighed and took the tumbler, placing it on the nightstand next to me. â€Å"So much to learn,† she whispered, almost to herself. â€Å"Well, we have nothing but time, right?† I pointed out. I was rewarded with a rich laugh, which was surprisingly loud and throaty coming from her waif-like body. â€Å"You catch on quickly. Come. Get up. Its time to show you our city,† she said, handing me a plain white shirt and trousers. After changing, I followed her down the creaking wooden stairs to where the other vampires milled about in the ballroom. They were dressed up, but all looked faintly old-fashioned, as if theyd stepped out of one of the many portraits on the wall. Hugo sat at the piano, playing an out-of-tune rendition of Mozart while wearing a blue velvet cape. Buxton, the hulking, violent vampire, was wearing a loose, ruffled, white shirt. and Percy had on faded britches and suspenders that made him look as though he were running late to play a game of ball with his schoolmates. When they saw me, the vampires froze. Hugo managed a slight nod, but the rest merely stared in stony silence. â€Å"Lets go!† Lexi commanded, leading our group out the door, down the slate path, through zigzagging alleyways, and finally onto a street marked Bourbon. Each entryway led to a dimly lit bar, from which inebriated patrons stumbled out into the night air. Suggestively clad women gathered in clumps beneath awnings, and revelers acted punch-drunk, ready to laugh or fight at a moments notice. I instantly knew why Lexi took us here. Despite our odd attire, we attracted no more attention than any of the other lively revelers. As we walked, the others flanked me, keeping me in the center of their circle at all times. I knew I was being watched sharply, and I tried to remain unaffected by the scent of blood and the rhythm of beating hearts. â€Å"Here!† Lexi said, not bothering to consult the rest of the group as she pushed open a saloon door that read M ILADIESin curlicue script. I was impressed by her boldness–back in Mystic Falls, only women of ill repute would ever enter a barroom. But as I was fast realizing, New Orleans wasnt Mystic Falls. The floor of Miladies was caked with sawdust, and I winced at the overwhelmingly acrid smell of sweat, whiskey, and cologne. The tables were packed shoulder to shoulder with men playing cards, gambling, and gossiping. One entire side of the room was filled with Union soldiers, and in another corner, a motley band consisting of players with an accordion, two fiddles, and a flute was playing a jaunty rendition of â€Å"The Battle Hymn of the Republic.† â€Å"What do you think?† Lexi asked, leading me to the bar. â€Å"Is this a Union bar?† I asked. The Union army had captured the city some months back, and soldiers stood sentinel on nearly every corner, maintaining order and reminding Confederates that the war they were fighting looked to be a losing cause. â€Å"Yes. You know what that means, right?† I scanned the room. Aside from the soldiers, it was a solitary crowd. Single men drowned their loneliness at wooden tables, barely acknowledging their neighbors. The bartenders filled glasses with a mechanical air, never seeming to register the people for whom they poured their wares. I understood immediately. â€Å"Everyone here is a stranger passing through.† â€Å"Exactly.† Lexi smiled, clearly pleased that I was catching on. Buxton cleared his throat in disapproval. I could tell he didnt like me–that he was waiting for me to slip up so he could stake me without incurring Lexis wrath. â€Å"Hugo, find us a table!† Lexi commanded. Hugo walked his hulkish frame over to a rough-hewn table next to the band. Before he could even open his mouth, the blue-coated soldiers at the table glanced at each other and stood up, leaving half-filled mugs behind. Lexi pulled out two chairs. â€Å"Stefan, sit next to me.† I sat, vaguely embarrassed that I was so compliant, like a child. But I reminded myself that even Hugo followed her lead. Lexi had Power, and she knew how to use it. Percy, Hugo, and Buxton also settled around. â€Å"Now,† Lexi said, taking one of the abandoned beer mugs and waving it around in the air, just as the waitress approached us. â€Å"Lets teach you how to behave in public.† My cheeks flushed with anger. â€Å"I am behaving,† I said through clenched teeth. â€Å"Despite the fact that there are so many people that its nearly impossible to concentrate.† Percy and Hugo snickered. â€Å"Hes not ready † Buxton said in a surly tone. â€Å"Yes, he is.† Lexis words were low and slightly menacing. Buxton clenched his jaw, clearly trying to rein in his temper. I shifted in my chair. I suddenly felt like I was ten years old again, with Damon protecting me from the Giffin brothers. Only this time it was a girl standing up for me. I was about to point out that I didnt need Lexi to answer for me when she placed a hand on my knee. The touch was gentle and calmed me. â€Å"It gets easier,† she said, briefly catching my eyes. â€Å"So, lesson one,† she stated, addressing the entire group. A kindness on her part, I realized, since I was the only one who didnt know the finer points of being a vampire. â€Å"Lesson one is learning how to compel without drawing attention to yourself.† She leaned back and eyed the band. â€Å"I dont like this song. Stefan, what song would you like to hear?† â€Å"Uh .† I glanced around the table, confused. Percy snickered again, but stopped when Lexi glared at him. â€Å",,God Save the South?† I said hesitantly. The first thing that came to my head, it was a tune Damon used to whistle when he was on leave from the army. Lexi scooted her chair back, the legs kicking up a layer of sawdust. She sauntered over to the band and looked each of the members in the eye as she said something I couldnt hear. The band stopped mid-chord and immediately switched to â€Å"God Save the South.† â€Å"Hey!† one soldier shouted. His comrades glanced at one another, clearly wondering why a band in a Union bar had suddenly been inspired to play a pro-Southern song. Lexi grinned, as if delighted by her trick. â€Å"Are you impressed?† â€Å"Very,† I said, meaning it. Even Percy and Hugo nodded in agreement. Lexi took a sip of her beer. â€Å"Your turn. Pick someone,† she said. I glanced around the bar, my eye catching on a dark-haired barmaid. Her eyes were deep brown, and her hair was tied in a low knot at the nape of her neck. Her lips were parted, and she wore a cameo pendant that nestled in the notch of her neck. In the split second between seeing and knowing, I was reminded of Katherine. I thought of my first glimpse of Miss Molly, and how Id mistaken her for Katherine as well. It felt as though my maker were intent to haunt me in New Orleans. â€Å"Her,† I said, nodding toward the girl. Lexi looked at me sharply, as if she knew there was a story behind this decision. But she didnt pry. â€Å"Clear your mind,† she said instead, â€Å"and allow your energy to enter her.† I nodded, remembering the moment on the train when my thoughts had touched Lavinias. I fixed my gaze on the barmaid. She was laughing, her head tilted back toward the ceiling, but as soon as my focus locked on her, her eyes lowered to mine, almost as if Id bidden her to do so. â€Å"Good,† Lexi murmured. â€Å"Now, use your mind to tell her what you want from her.† That was the piece I had missed. When Id tried to compel the conductor, Id had thousands of thoughts about possible scenarios that could happen during our interaction, but I had not asked for any of them. Come here, I willed, staring into her liquid chocolate eyes.Come to me.For a moment she held her place behind the bar, but then she took a hesitant step forward.Yes, keep going.She stepped forward again, more confidently this time, making her way toward me. I had expected her to look dazed, almost as though she were sleepwalking. But she didnt appear to be in a trance. To any bystander, she could have simply been coming to our table to take our drink orders. â€Å"Hello,† I said when she reached us. â€Å"Dont break eye contact,† Lexi whispered. â€Å"Tell her what you want her to do now.† Sit down,I thought. And, almost instantly, the girl wedged herself between me and Buxton, her thigh warm against mine. â€Å"Hello,† she said unblinkingly. â€Å"Its the strangest thing, but suddenly I just knew that I needed to sit here with you.† â€Å"Im Stefan,† I said, shaking her hand. My fangs elongated, and the sides of my stomach knocked together. I wanted her. Badly. â€Å"Dont embarrass us,† came Lexis final words before she turned from me to face the band. It was clear that while she wasnt condoning any of my subsequent actions, she wasnt necessarily condemning them. Invite me outside, I thought, placing my hand on the barmaids thigh. But even as I thought the words, I glanced at Lexi, breaking my connection with the girl. The girl shifted, pulled her hair up, then dropped it down on her back. She glanced at the band, rubbing her forefinger on the rim of a glass. Invite me outside, I thought again, refocusing my attention fully on her. Sweat prickled my temple. Had I lost the connection for good? But then she gave a slight nod. â€Å"You know, its awfully loud in here, and I want to speak with you. Would you mind if we went outside?† she asked, staring at me. I stood up, my chair scraping against the floor. â€Å"Id like that very much,† I said, offering her my arm. â€Å"Bring her back alive, boy, or youll be answering to me,† said a voice so low that I wondered if Id imagined it. But when I turned back, Lexi merely smiled and waved.

Poetry study Essay Example | Topics and Well Written Essays - 1000 words

Poetry study - Essay Example The poem reflects the message from a lover who compares the girl he admires to a rose flower. If the flower does not expose its beauty to the people when it is still young, it will be long forgotten after it has withered down. The two poems point out to the same theme of the temporariness of life of an earth. Life on Earth is temporary and is bound to end at some point. In Ozymandias, the persona recalls having encountered a traveler from â€Å"an antique land† who narrated about a statue that was destroyed in his local country (Mikics Para. 1). The statue that had only two legs and the head that bore a face that was well sculptured to expose the moods of the statue. The emotions can still be observed even long after the sculptor and the subject had long been dead. On the pedestal of the statue was the words â€Å"My name is Ozymandias, King of Kings† and besides the lifeless statue was nothing but only â€Å"lone and level sands† (Poem Hunter). The poem appears to be a short, but rich story that is expressed in the words of a stranger. The poem signifies the pride of the kings as they call themselves â€Å"king of kings â€Å" and construct permanent works of art that last long after they are dead. Shelly seems to offer a criticism of the kings by ironically referring to their arrogance that is destroyed by the power of time. The main message is that life is not permanent and that even the pride of time is undermined by the ruinous power of time. Symbolism is one of the styles that Bysshe uses to add develop her message. One symbolic feature that the poet uses is the absence of the central body of the sculpture. Only the two concrete legs appear and a head placed beside the sculpture. The use of this image seems to refer to the loss of the king’s legacy after the ruinous time has taken past him. The implication of this is that time erodes all the aspects of a person and they fade away. The pride of the king as â€Å"king of kings † cannot outlast the works of art that they created (Brackett 190). The use of symbolism assists the poet to develop a perfect 14 lines sonnet while expressing her message within the short poem. On the other hand, Waller’s poem â€Å"Go, lovely Rose† features the words of flower bearer who intends to send with a message to a beautiful woman. Before sending the flower, he gives it a message concerning the beauty that she possesses. The flower should pass the information that she is a sweet and fair as the rose flower and that she is comparable to the same flower in all the aspects. She should come out and be desired rather than hide from the people. She should remain hidden like â€Å"In desert where no men abide† as at some point in her life she is going to wither like the flower. He says that â€Å"†¦ uncommented died† to signify the people who spent the short time they had in life and later died without ever being desired (Poetry Foundation). Waller’s message in this poem is that beauty is as temporary as life is and the only way to enjoy it is coming out to be admired by the people (Brackett 192). Symbolism is used here to compare the young girl and a flower that has a temporary beauty and will one day dry and be forgotten. The two poems point out to the same thing that life is never permanent and that people at some time are meant to leave the earth eventually. In the

Due to their low-cost and high-quality of goods, new technology and Thesis

Due to their low-cost and high-quality of goods, new technology and computers are eliminating jobs in America - Thesis Example Automated machines have displayed a high consistency, quality output and good work flow. They simplify production and reduce lead times. In regard to safety, they reduce the number of on-the-job casualties that can occur hence reduced medical bills for injured workers. They are a solution to harsh and dangerous working conditions and workplaces, for example, places with toxic fumes, under water and fire (Jeremy, 1995). They perform tasks that are beyond human capabilities, endurance and speed. Louise (2010) reveals that the drop in manufacturing employment is significant in America especially over the past decade. He further states that between the years 2000 and 2007 alone, there has been a 20% drop in manufacturing employment. The drop has increased further, because of the recent recession, by 15%. In many manufacturing companies, routine tasks have been automated. Therefore, there is no more need to have many workers. Manufacturing companies have witnessed improved production as a result of tapping into computers and other improved technology. Manufactures are also encouraged by the cost-efficiency of these automated machines and computers as compared to paying many workers. This has led to low cost of production and has translated to better profits and hence a good reason to keep out human labor to the best extend possible. This has led to many people loosing their jobs and the jobless remaining jobless (Jeremy, 1995). According to Louise (2010), there has been about six times increase in the amount of information processing equipment from the year 1987- 2007 in the US. These information processing equipment include robots and computers. Manufacturers also doubled the capital used per employee for each hour’s work in this period. This led to increased production capital thus reduced net profits. These advanced computers and robotics have increased production by enabling machines to perfume routine tasks better than men. This has encouraged replacemen t of the expensive, less productive human labor by of robots and computers. The loss of employment due to improved technology and computers is not only limited to manufacturing companies. Workers in other sectors have also been affected. For example, automated telephone switchboards and telephone answering have replaced telephone operators. In the medical fields such as electrocardiography or radiography, primary screening is now done faster and more accurately by automated systems. The analysis of human genes, tissues and cells is also done by automated machines. This has locked out medical personnel who are qualified to do these jobs (Brain, 2003). Automated video surveillance (AVS) was developed and applied for security purposes between 1997—1999. The airborne video surveillance (AVS) was developed between 1998 and 2002. These have been used in busy environments to monitor people. They record happenings, send warning signals incase of danger and alert authorities incase al arming situations happen therefore replacing a significant number of human security personnel (Brain, 2003). Tellers in banks have also been greatly affected due to development of automated teller machines (ATMs). For cash and other transactions, people no longer the need to visit banks and queue for a long time for these services. Due to growing demand for safety and mobility on the roads, there has been adoption of the automated highway systems. Over the last six years the US congress has allocated over $600million for the development of intelligent transport systems

THE BEHAVIOUR OF YOUNGSTERS TOWARDS LUXURY PRODUCTS Essay

THE BEHAVIOUR OF YOUNGSTERS TOWARDS LUXURY PRODUCTS - Essay Example Increasing disposable income, information explosion and changing lifestyles have put personal grooming high on the priority list for youngsters worldwide. The present paper discusses what motivates youngsters to purchase luxurious products. The paper takes a literature review approach where the major theories of buyer behavior are discussed in the context of youngsters buying decisions. Consumer buying behavior refers to the buying behavior of the ultimate consumer. A firm needs to study the consumer buying behavior because the buyer's reactions to a firm's marketing strategy have a great impact on the firm's success. Consumer behavior is interdisciplinary in nature, since it is based on the concepts and theories about people that have been developed by scientists in such diverse disciplines as psychology, sociology, social psychology, cultural anthropology, and economics. According to Schiffman and Kanuk (2003), "the process of consumer decision-making can be viewed as three distinct but interlocking stages: the input stage, the process stage, and the output stage". Brands are never cheap and treated as by-word of luxury for many, especially among youngsters. Many feel that brands are image creators and they enhance buyers' prestige and social status. This is one the belief that only the rich and upper-class can afford them as brands have become part of their lifestyle. The basic difference between a brand and a non-brand is a feeling of "trust" that consumers derive when they buy a product. A brand is generally a wholesome approach-it reveals the price, quality, origin, technology and so on. In a wholesome approach, consumers not only trust the brand but also associate lot of things with it like price, image, quality, origin, durability, etc. It has been observed by researchers that the awareness of brands will also have effects on the decisions to purchase certain products within a group of youngsters (Keller, 1993; Hoyer and Brown, 1990). However, well-established brands are purchased using heuristic principle (decision rule) as remarked by Roselius (1971) and Jacoby et al (1977). It is not necessary always that customer spends a lot of time for purchasing in their day-to-day busy schedule. This has been proved in a research by Hoyer (1984). He observed that the average number of item examination (search) is made in a store was only 1.2 before the final decision is made, a study on pre-purchase of laundry powder. But, for items such as toothpastes, coffee etc, consumers take only 12 seconds on an average to take a decision after they have been searched for in the shelf Dickson and Sawyer (1986). It has also been researched that consumers apply 'buy the brand I have heard of' rule of thumb to purchase certain brands to m inimize their cost of purchasing such as time, effort etc. This behavior is apparent in case of brands which are very popular and that needs less efforts to purchase the items (Hoyer and Brown 1990; and Mackay, 1990). 3.0 The role of changing life styles Consumers often choose products, services and activities over others because they are associated with a certain lifestyle. For this reason, lifestyle marketing strategies attempt to position a product by fitting it into an existing pattern of consumption. The relationship of the product used by the consumers has been extensively studied in the past. According to

Fukushima Nuclear Plant Disaster Research Paper

Fukushima Nuclear Plant Disaster - Research Paper Example If left unchecked, these can result in casualties equaling or even exceeding the body count of the previous natural disasters. This being the case, this study intends to take a look at the specifics of the incident – what occurred, as well as how and why. Concluding the study shall be a brief reflection on the incident and its immediate and distant aftermath. Table of Contents Abstract 2 Introduction 4 The Disaster 5 Radiation – The Deadly Consequences 8 Reflection 14 Conclusion 15 References 16 Introduction The disaster that occurred at the Fukushima I Nuclear Power Plant last March came right on the heels of the then-recent earthquake and tsunami that rocked the nation. The said occurrence was a consequence of these natural calamities, and was in fact joined by other nuclear accidents all over Japan. However, the one in Fukushima stands out as the largest. In fact, the magnitude of the disaster is said to be comparable to the tragedy at Chernobyl decades ago (Thomson- Reuters, 2011). The comparison to Chernobyl came courtesy of experts on the subject, which should say something on how catastrophic the Fukushima incident was. On the International Nuclear Event Scale, its rating was a 7, exactly the same as that of Chernobyl, whereas the Mile Island Disaster trailed behind at 5. As shall be explained below, the Japanese government tried to dismiss and downplay the incident to extent, but was eventually forced to concede to its magnitude. Fortunately, casualties resulting from the immediate disaster were relatively few. For sure, the natural calamities that preceded the disaster claimed over 9,000 more lives than the accident at Fukushima. Even then, the latter was still hardly equivalent to a slap on the wrist. The death toll immediately following the disaster numbered at 47. Two of these were Fukushima plant workers unlucky enough to get caught in it, and who sustained multiple external injuries before ultimately dying of blood loss. The other 45 who perished had been patients at an evacuated hospital in Futaba, and who had mostly been suffering from dehydration and starvation. Unfortunately, though, the relatively low immediate body count might be balanced out by an even bigger death toll if things are left the way they are now. As with the disaster at Chernobyl – and, more to the point, the bombings of Hiroshima and Nagasaki – the area remains irradiated, and cleanup efforts continue up till today. The threat of radiation is arguably the most terrifying thing to have come out of the disaster. The other consequences which have resulted from the accident cannot be seen by human eyes. However, these are unmistakably there, and can in fact result in a much higher body count if left unchecked. Even as it is now, the constant threat of being irradiated has rendered numerous surrounding villages and neighborhoods uninhabitable, which by itself is already a monumental setback for the unlucky ones living there (Maeda, 2011). The Disaster As already noted, the Fukushima disaster ranks among the biggest nuclear catastrophes in recent history, easily at par with or even exceeding what happened at Chernobyl (Thomson-Reuters, 2011) though still on a somewhat lower scale compared to the Nagasaki and Hiroshima bombs. Considering that multiple reactors were involved at Fukushima, in contrast with

What Role Should Government Play In a Globalised World Essay

What Role Should Government Play In a Globalised World - Essay Example This essay stresses that the government of China in the light of the reforms brought about in the policy structure relating to economic, social and technological development is also focusing on the optimal utilization of the natural resource base. Optimal utilization of the existing resource base would help the country gain the due potential in gaining economic and social developments in sustained manner. This paper makes a conclusion that the event of globalization has paved the way for the mutual development of both developing and developed economies through the process of mutual interaction and the transfer of needed funds and infrastructural skills and expertise. With the gaining of needed know-how along with funding support through the gaining of foreign investments the countries are found to grow and develop along the parameters pertaining to manufacturing, innovation, social and economic fronts. However the government of different countries is required to incorporate changes in the policy and reform structures on such a note as would assist in the effective optimization of the opportunities gained in such a global climate. Herein focusing on the region of China the government of the region is found to bring about changes in the policy structure related to manufacturing, research and development functions and also related to labor relations to contribute in the overall developme nt of the social and economic situation of the region.

Media Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Media Analysis - Research Paper Example This essay aims to provide a timeline of important events and to describe and analyze three media artifacts that covered the Beslan school hostage crisis: 1) Peter Baker and Susan B. Glasser (2004)’s newspaper article that has an online version; 2) 48 Hours of CBS News’ video clip of the negotiation and release of some hostages; and 3) David Satter (2009)’s commentary, five years after the hostage incident. These media artifacts demonstrate some differences in how they labeled the hostage takers and similarities in their emotional rendering of the events, while one of them underscored that the blame of the crisis’ mishandling should be placed solely on the shoulders of the Russian government. Timeline of the Beslan Hostage Crisis On September 1, 2004, at around 5:30 am, a group of hostage takers seized Beslan’s School No. 1 and took hundreds of students, teachers, and parents as hostages. They exchanged fires with the police during that morning. Bak er and Glasser (2004) described the hostage takers as â€Å"guerillas† or â€Å"fighters,† from Chechnya and other nations, while the Russian government called them â€Å"terrorists† (p.1). ... On Friday, September 3, 2004, hostage takers allowed emergencies ministry workers to approach the dead bodies of some hostages who were lying in front of the school. At the same time, two hours before the bloody battle between the guerillas and the government’s troops, the president of North Ossetia, Alexander Dzasokhov, and another politician called Chechen leader Akhmed Zakayev in London. Zakayev, who stood for Aslan Maskhadov, the Chechen separatist leader and deposed president, said that they wanted Maskhadov’s help in negotiating with the guerillas because their demands were related to the Chechnya conflict (Baker & Glasser, 2004, p.2). Maskhadov was prepared to meet the rebels for the release of the hostages and the discussion of the latter’s demands. However, at around 10 to 10:30 AM, two explosions were heard inside the school. The news differed on what caused these explosions, although the ultimate result was the collapse of the gym’s roof, where most of the hostages were, the running away of hostages as shootings ensued, the attack of the Special Forces on the gym, and the subsequent battle between the army and the rebels (Baker & Glasser, 2004, p.2; The Guardian, 2004). Fighting occurred until evening, but ended at around 8 PM. On the dawn of September 4, President Vladimir Putin visited some of the wounded victims (The Guardian, 2004). Analysis of Media Coverage The first media artifact to be analyzed is the print news article (available online) written by Baker and Glasser (2004). The media sample matters because it provides vital information about the hostage crisis and it shows the difference between news language and political language. In terms of sources, Baker and Glasser (2004) relied on themselves as eyewitnesses, law

Institute of Technology Essay Example for Free

Institute of Technology Essay A minor news item featured in MSNBC last month, from which the above excerpt is taken, talks about a 38-year-old aging nuclear power plant in the state of Vermont that is still efficient but appears to pose increasing threat to the environment. The local and state authorities want it to be decommissioned, but the owner of the plant, Entergy corp. , intends to run it for another 20 years. The plant meets one-third of the state’s electricity needs, and the people of Vermont are very much dependent on it for the electricity, of course. But at the same time they have grown distrustful of the quality of management at the plant and the plant’s viability. The future of this plant may not be a national or international concern, but it is a crucial issue for the local people. The fundamental dilemma of the situation here reflects, in microcosm, the vastly larger problem of the future of nuclear-generated electricity as such: should we enthusiastically embrace it or wisely abjure it? Many of the rapidly developing countries of the world, especially, tend to be upbeat about the potential of nuclear power, while in some of the developed countries where nuclear power has been put to use for generating electricity for several decades now there has been an increasing degree of opposition to the continued reliance on nuclear power, from the point of view of threats it poses to the environment. As in the case of Vermont Yankee power plant, the basic conflict in the nuclear power sector is between the potential and the potential risk. The Vermont facility has still the potential to supply a large fraction of the state’s electricity needs for a couple of decades more which is by no means a mean feat, but there are signs, such as the recent tritium leak detected at the plant, of the decreased reliability and robustness of the plant. The Vermont news story provokes the question: Can nuclear power plants be robust and reliable in general? The rewards they proffer may outweigh the risks they pose, but even so, do the rewards far outweigh the risks so that the risks – to the extent they are present – can be considered acceptable? A number of countries of the world have benefitted from nuclear power for several decades now with only one major disaster to speak of so far. But how many closely averted disasters such as the Three-Mile Island incident of 1979 there might have been — it is difficult to estimate. Because, as can be seen in the case of Vermont facility, there is apparently a widespread culture of â€Å"leaks and lies† in the nuclear power sector, which tends to neatly cover up inefficiencies, mismanagement, breaches, increased risks and so on. The world’s experience with nuclear-generated electricity so far could be seen as a trial or an experiment, based on which we are compelled to take decisions regarding the future of nuclear power. Should the world’s reliance on nuclear power be dramatically expanded, as advocated by many nuclear power enthusiasts and as was initially expected when nuclear power technologies were developing in the 1950’s? Or, should we gradually phase out our dependence on nuclear power and switch to much safer alternatives, or should a middle way be adopted? There are many well-informed people who would like to see all nuclear power plants shut down — how far are their fears valid? Literature Review: 1) Massachusetts Institute of Technology. (2003, 2009) The Future of Nuclear Power: An Interdisciplinary Study. Retrieved from http://web. mit. edu/nuclearpower/ The experts at MIT â€Å"believe† in nuclear power and prominently emphasize the chief advantage of absence of carbon emissions in its production. This study takes a comprehensive, interdisciplinary approach to assessing the feasibility of nuclear power. While the basic stance of MIT favors the increased use of nuclear power, the risks are not downplayed. The issues that the nuclear industry faces are tackled in a clear and detailed way. The study does succeed in inspiring confidence in the potential of nuclear power. Though the fears and concerns are not really eliminated, they are not simply vague forebodings of doom now but are based on actual facts and conditions. The challenges can be dealt with, in principle, with more commitment and initiative. 2) Biello D. (2009). The Future of Nuclear Power: An In-depth Report. Scientific American. Retrieved from http://www. scientificamerican. com/report. cfm? id=nuclear-future This is a 4-part in-depth report featured in the Scientific American magazine in early 2009. The first report, â€Å"Find Fissile Fuel,† explores the issue of availability of uranium and other raw materials for nuclear power. The second report, â€Å"Reactivating Nuclear Reactors for the Fight against Climate Change,† examines the ongoing escalation in nuclear power production in the U. S. â€Å"Spent Nuclear Fuel,† the third part, deals with the major issue of nuclear waste management. The final report, â€Å"Atomic Weight: Balancing the Risks and Rewards of a Power Source,† asks the question: â€Å"Is it worth the minor chance of a major catastrophe? † 3) Department of Trade and Industry, U. K. (2007). The Future of Nuclear Power: The Role of Nuclear Power in a Low Carbon UK Economy. Retrieved from www. berr. gov. uk/files/file39197. pdf This is a UK government white paper / consultation document on the relevance of nuclear power in addressing the issues related to global warming and climate change and ensuring continued energy supplies. Though it is a document of advice and information provided to the UK government to help it make decisions, a consideration of the particularities of the UK situation can be useful in more general contexts. In the UK, nuclear power is already making a significant contribution to the ‘electricity generating mix’ and this paper is inclined to the view that it could make an even more prominent contribution. 4) Mahaffey, J. (2009). Atomic Awakening: A New Look at the History and Future of Nuclear Power. New York : Pegasus Books Mahaffey, a senior research scientist at Georgia Tech Research Institute, has written a book meant to interest laymen about nuclear power and its possibilities. He wants to show us that nuclear energy is not the monster it is portrayed to be; while the risks cannot be completely mitigated it can still be used in a very safe manner. One of the barriers to greater acceptance of nuclear power is the general unfamiliarity of the subject, the degree of alienation between the common man and the tall-standing nuclear reactors. The author seeks to bridge this gap by familiarizing his audience with the subject in an entertaining and engaging manner, largely in a historical perspective. 5) Smith, J Beresford, N. A. (2005). Chernobyl: catastrophe and consequences. New York : Springer The public perception of nuclear power has radically changed after the Chernobyl tragedy. Ever since, people living in the vicinity of a nuclear power plant are naturally beset with fears that their installation does not turn out to be another Chernobyl. And if a nuclear facility is actually having some known problems, as in the case of Vermont, these fears are vastly exacerbated. In this context it is very pertinent to understand what caused Chernobyl and assess how likely is it for a similar disaster to happen again, for broadly similar reasons. Smith and Beresford’s detailed yet uncomplicated account of the Chernobyl incident is useful for developing a mental picture of the events that led to the 1986 mishap, what really occurred and how it was handled. Methodology: This short paper is built around a minor incident at Vermont’s nuclear power plant and the public reaction to it — with the aim of examining the broader implications of nuclear power to the future of the world. We propose to survey the works cited in the literature review in order to glean the opinions and standpoint of their authors in regard to the risks and rewards presented by the use of nuclear power. A special focus is laid on the Chernobyl incident. Results: — The MIT study of 2003, later updated in 2009, is the one of the most authoritative studies in this field. It begins with what would appear like a sad note that despite the great promise nuclear power holds in regard to significantly restricting earth’s green house emissions, nuclear power is virtually facing stagnation. It recommends a tripling of world’s nuclear generating capacity of the world by 2050 in order to turn around the situation of decline. Doing so would help in cutting 25% of the increment in greenhouse gas emissions which would occur if such a resurgence of nuclear power did not take place. The safety of modern reactor designs is considerably superior to those of the earlier models, and there is very low risk of serious accidents. However, the very low risk associated with modern nuclear reactors holds true only when their operation implements â€Å"best practices. † Proliferation is another major concern in regard to nuclear power generation. With increased use of nuclear power, there is increasing likelihood of misuse of raw materials and technology for manufacturing nuclear weapons. The existing international safeguards regime is far from being adequate, according to the report, to meet the greater security challenges of a global growth in nuclear usage. Especially, the kind of reprocessing system that is used in a majority of nuclear power using countries, including European Union, Japan and Russia, poses unwarranted risks of proliferation. Waste management is yet another major area of concern. Closed fuel cycles involving reprocessing are generally considered to offer waste management benefits, but the study is not convinced of their benefits; improved open fuel cycles can offer just as many benefits and they present diminished security threats along with decreased costs. The study therefore recommends open, once-through fuel cycles for facing both security and waste management challenges in a better way. However, the international safeguards regime needs to be improved, and greater efforts have to be put in by the government and the private enterprise to develop better solutions for the waste disposal problem. Apart from the safety, proliferation, and waste management concerns, the fundamental issue in regard to nuclear power is the cost, which is not yet competitive with the other conventional modes of power generation. However, even this problem is not insurmountable, and various strategies are suggested to increase the economic feasibility of nuclear power. Finally, forebodings and misguided perceptions among the public present a great barrier for creating a movement to expand the world’s nuclear power capacity. This, the report suggests, can be dealt with by implementing an intensive program of public education. — The 4th part of Scientific American’s in-depth feature on the future of nuclear power covers many risky scenarios faced by the American nuclear power sector in the past few decades. The report leads us to conclude that the future of nuclear power in the US largely depends on the quality of management of the nuclear installations. So far the US has a rather impressive track record in running the nuclear facilities, and this consistency is likely to continue. — A chapter in the UK white paper on the future of nuclear power addresses the specific safety and security risks posed by nuclear installations. It stresses on the additional safety features added to the latest models of nuclear reactors: Designers of nuclear power stations have taken this earlier operational experience and learned lessons from previous nuclear events. They have added features to reduce the likelihood of plant failures and to limit the consequences when failures occur. (p. 105) From design to operations and maintenance, rigorous procedures can be developed, and in fact have been developed, which make nuclear energy one of the best options for meeting the electricity needs of UK and Europe. — Mahaffey, in his book ‘Atomic Awakening’ raises many interesting points. He observes, for example, that Chernobyl caused only 55 to 60 deaths (most of them being fire fighters exposed to lethal doses of radiation), whereas the Bhopal incident which took place in 1984 in India killed over 15,000 of the city’s inhabitants. Despite the overblown public fears, the safety record of the nuclear industry world wide is relatively very solid. There is no reason why people should fear nuclear power generation more than they fear many other processes to do with advanced technology. Seen from a safety perspective, nuclear power plants are like airlines: a single disaster can create great fear among the public for air travel, but when we look at the statistical record of safety of airlines and compare them with road transport, airplanes turn out to be vastly safer than cars. — In the early hours of April 26, 1986, a massive nuclear reactor accident took place at the Chernobyl Power Plant in Ukraine. A small test procedure that was being conducted went completely out of control, resulting in two non-nuclear explosions that demolished the heavy ceiling of the reactor and expelled the radioactive contents and waste products of the reactor’s core into the surroundings. Chernobyl is the worst nuclear disaster in the history. It has cast a heavy shadow on the entire nuclear industry which continues to darken the horizons. But we must note that the Chernobyl disaster is a result of bad design compounded by bad management practices and a work culture which flouted all safety considerations. One safety feature after another was deliberately suppressed in order to facilitate the test procedure; serious warnings were callously disregarded. The Chernobyl meltdown occurred as a result of operator incompetence on a huge scale, as was acknowledged by the Soviet official report of the disaster. A group of technicians are directly responsible for this disaster, and they committed six serious violations or errors besides many others. Many of the operators as well as managers in charge at Chernobyl actually knew very little about nuclear technology. Moreover, there were certain high-risk features associated with the RBMK design of the Chernobyl reactors. A Chernobyl can never happen in the Western world because the minimal industrial standards here are far superior to those that prevailed in the Soviet Union during the last years of its existence. Conclusion: Nuclear power plants have been safe and would continue to be safe — in the context of advanced nations. But the real problem comes when we consider nuclear energy in the setting of the developing nations of Asia, Africa and Latin America. All the studies we have dealt with so far focus on the U. S. , U. K. and the E. U. How would nuclear power fare in the volatile developing countries is in fact even difficult to outline even in broad terms. The major obstacle for the Third World Countries in embracing nuclear power is the cost. However, in a bid to develop environment-friendly energy sources, Western nations are engaged in bringing down the costs of production of nuclear power. If they succeed, nuclear power production can spread rapidly in the developing countries of the world, and this can have potentially highly adverse consequences. A Chernobyl can never happen in the U. S. or Europe, but it can very well happen in Angola or Pakistan or Columbia. References: Associated Press. Vermont Town Halls Want Nuclear Plant Shut. MSNBC. Retrieved from http://www. msnbc. msn. com/id/35687805 Biello D. (2009). The Future of Nuclear Power: An In-depth Report. Scientific American. Retrieved from http://www. scientificamerican. com/report. cfm? id=nuclear-future Department of Trade and Industry, U. K. (2007). The Future of Nuclear Power: The Role of Nuclear Power in a Low Carbon UK Economy. Retrieved from www. berr. gov. uk/files/file39197. pdf Massachusetts Institute of Technology. (2003, 2009) The Future of Nuclear Power: An Interdisciplinary Study. Retrieved from http://web. mit. edu/nuclearpower/ Mahaffey, J. (2009). Atomic Awakening: A New Look at the History and Future of Nuclear Power. New York : Pegasus Books Smith, J Beresford, N. A. (2005). Chernobyl: catastrophe and consequences. New York : Springer

Disney and Pixar: Partnership Agreement

Disney and Pixar: Partnership Agreement Introduction In January 2006, the US based media and entertainment company Walt Disney announced that it would acquire its animation partner Pixar for US$ 7.4 billion in stock. The deal was expected to be finalized by mid-2006. Disney had already been in partnership for producing and distributing animation films with Pixar since 1991. However, in January 2004, owing to differences with Disneys then CEO Michael Eisner, Pixar had announced that it would partner with another distribution company in 2006. But Robert Iger, who took over from Eisner on September 30, 2005, revived talks with Pixar and finally succeeded in acquiring it. Our project will examine the partnership agreement between Disney and Pixar and the incidents that led to the break-up of ties. We will discuss how the new CEO Robert Iger, who succeeded Michael Eisner, went on to re-establish ties with Pixar and Steve Jobs, who held 50.6% equity stake in Pixar. The questions we seek to answer through this case are: 1. Is there a synergy between Disney and Pixar? 2. Did Disney pay too much to acquire Pixar? 3. Is the Pixar acquisition in the best interest of Disneys shareholders? 4. Will the difference in corporate culture allow Disney and Pixar to work effectively together? 5. Will this acquisition be successful? History The Disney Story Walt Disney Animation Studios is the subsidiary of The Walt Disney Company. It was founded in 1934 when Walt Disney initiated the production of Snow White and the Seven Dwarfs, which was Walt Disneys first feature length animation film. The move however started in 1937, when selected animators from the ‘shorts division were moved into the features division. Snow White was an unprecedented success when it was released in February 1938. It moved critics and audiences alike and is considered one of the true animation classics of all times. After, the viability of feature length animation was firmly established with the success of Snow White, WDAS would go on to make a series of critically acclaimed and successful animated features like Dumbo, Cinderella. They would also expand into new segments like live action features, television and theme parks. Since its founders death in 1966, The Walt Disney Company had narrowly survived takeover attempts by corporate raiders. Its shareholders Sid Bass and Roy E. Disney brought on Michael Eisner and former Warner Brothers chief Frank Wells to replace Ron W. Miller in 1984 and turn the company around. During the second half of the 1980s and early 1990s, Disney revitalized. Beginning with The Little Mermaid (1989), its flagship animation studio enjoyed a series of commercial and critical successes that helped reinvigorate the American animation industry. Disney also broadened its adult offerings in film when then Disney Studio Chairman Jeffrey Katzenberg acquired Miramax Films in 1993. Disney acquired many other media sources, including ABC and ESPN. However, by this time, the competitive scenario changed again. Many new studios had risen up and were producing high quality animated features. Also there was significant tiredness and indifference from the audience who had had enough of Disneys storytelling and animation styles. The rise of new studios also increased demand for artists and stencillers, driving salaries up, causing the budgets of hand drawn animation features to inflate. The rise of Computer Generated Imagery (CGI) was also eating into Disneys market share. Starting from 2000 onwards, massive layoffs had reduced staff to 600. Also the Studio decided to focus on CGI animation for future releases instead of the traditional animation methods to compete with Pixar, Dreamworks and Blue Sky Studios. This led to the shutdown of the Paris Studio in 2003 and the conversion of the Orlando Studio into a theme park attraction in 2004. Michael Eisner Story In 1976, the Chairman of Paramount Pictures, recruited Michael Eisner from ABC and made him president and CEO of the movie studio. During his tenure at Paramount, the studio turned out such hit films as Saturday Night Fever, Grease, the Star Trek film franchise, and Beverly Hills Cop, and hit TV shows such as Happy Days, Laverne Shirley, Cheers and Family Ties. Diller, the Chairman of Paramount, left in 1984, and Eisner expected to assume Dillers position as studio chief. But he was passed over. Eisner then lobbied for the position of CEO of The Walt Disney Company. Michael Eisner took over as CEO of the Walt Disney Company in 1984 and turned it into a media giant whose interests included movies, sports franchises, theme parks and television networks. During the early part of the 1990s, Eisner and his partners set out to plan The Disney Decade which was to feature new parks around the world, existing park expansions, new films, and new media investments. While some of the proposals did follow through, most did not. These included the Euro Disney Resort (now Disneyland Paris), Disney-MGM Studios (now Disneys Hollywood Studios), Disneys California Adventure Park, Disney-MGM Studios Paris (eventually opened in 2002 as Walt Disney Studios Park), and various film projects Frank Wells, COO of Walt Disney. died in a helicopter crash in 1994. When Jeffery Katzenberg was passed over for Wells post, he resigned and formed Dreamworks SKG with partners Steven Spielberg and David Geffen. Dreamworks would go on to become one of the biggest and most successful movie studios of all time and a big competitor to Disneys animation features. Instead, Eisner appointed Michael Ovitz, one of the founders of the Creative Artists Agency, to be President, with minimal involvement from Disneys board of directors, which included many influential and respected members. Ovitz lasted only 14 months and left Disney in December 1996 via a no fault termination with a severance package of $38 million in cash and 3 million stock options worth roughly $100 million at the time of Ovitzs departure. The Ovitz episode left a bad taste in the mouth and people were very disappointed with Eisners high handedness and autocratic style of working. By 2003, Disneys fortunes had flagged and Roy E. Disney, the son of Disney co-founder Roy O. Disney and nephew of Walt Disney, resigned from his positions as Disney vice chairman and chairman of Walt Disney Feature Animation, accusing Eisner of micromanagement, flops with the ABC television network, timidity in the theme park business, turning the Walt Disney Company into a rapacious, soul-less company, and refusing to establish a clear succession plan, as well as a string of box-office movie flops starting in the year 2000. On March 3, 2004, at Disneys annual shareholders meeting, a surprising and unprecedented 43% of Disneys shareholders, predominantly rallied by former board members Roy Disney and Stanley Gold, withheld their proxies to re-elect Eisner to the board. This effectively ended Eisners stint at Disney. On March 13, 2005, Eisner announced that he would step down as CEO one year before his contract expired. Eisners replacement was his longtime assistant, Robert Iger. The Pixar Story Pixar started in 1979 as the Graphics Group, a part of the Computer Division of Lucasfilm.It is based in Emeryville, California. It was launched with the hiring of Dr. Ed Catmull from the New York Institute of Technology (NYIT), where he was in charge of the Computer Graphics Lab (CGL).. The team at Pixar under Dr. Catmull worked on creating Motion Doctor, which allowed traditional cel animators to use computer animation with minimal training. Initially, Pixar started off as a computer hardware company whose core product was the Pixar Image Computer, a system primarily sold to government agencies and the medical community. One of Pixar Image Computers biggest customers was Disney Studios. However, The Image Computer never sold well. In a bid to drive sales of the system, Pixar employee John Lasseter—who had long been creating short demonstration animations, such as Luxo Jr., to show off the devices capabilities—premiered his creations at SIGGRAPH, the computer graphics industrys largest convention, to great fanfare. This would begin Pixars journey into the world of animated feature films. Poor sales of Pixars computers threatened to bankrupt the company, And Lasseters animation department began producing computer-animated commercials for outside companies to bring in much needed revenue. Early successes included campaigns for Tropicana, Listerine, and LifeSavers. The team began working on film sequences produced by their parent, Lucasfilm or worked collectively with Industrial Light and Magic, ILM is another Lucasfilm company, on special effects. In 1986, Steve Jobs purchased Pixar from Lucas Films shortly after he left Apple Computer. Jobs paid $10 million as capital into the company. The newly independent company had 45 employees and was headed by Dr. Edwin Catmull, President, and Dr. Alvy Ray Smith, Executive Vice President and Director. Jobs served as Chairman and Chief Executive Officer of Pixar. Pixar has made 10 feature films beginning with Toy Story in 1995 and each one has achieved critical and commercial success. Pixar followed Toy Story with A Bugs Life in 1998, Toy Story 2 in 1999, Monsters, Inc. in 2001, Finding Nemo in 2003 (which is, to date, the most commercially successful Pixar film, grossing over $800 million worldwide), The Incredibles in 2004, Cars in 2006, Ratatouille in 2007, WALL-E in 2008, and Up in 2009 (the first Pixar film presented in Disney Digital 3-D). John Lasseter Story Lasseter was born in Hollywood, California. When he was in college., he heard of a new program at California Institute of the Arts and decided to leave his current college to follow his dream of becoming an animator.. Lasseter was taught by three members of Disneys Nine Old Men Eric Larson, Frank Thomas and Ollie Johnston. On graduation in 1978 , Lasseter joined The Walt Disney Company, as a Jungle Cruise skipper at Disneyland in Anaheim. He later obtained a job as an animator at Walt Disney Feature Animation, Since the release of 101 Dalmatians in 1961, Lasseter felt WDFA had hit its creative peak and there was no innovation coming through in either the animation or the storytelling. In 1980 or 1981 he came across some video tapes from one of the then new computer-graphics conferences, and he experienced as a revelation.He saw the huge potential of this new technology in revitalizing the creative juices at WDFA. Lasseter realized that computers could be used to make movies with three dimensional backgrounds where traditionally animated characters could interact to add a new, visually stunning depth that had not been conceived before. During this time, Lasseter tried to sell his ideas to Disneys top bosses and he got the approval to do a short test film on the famous story Where the Wild things are. However,he unknowingly stepped on some of their direct superiors toes by circumventing them in their enthusiasm to get the project into motion. One of them, the animation administrator Ed Hansen disliked it so much that when Lasseter and Wilhite tried to sell the idea to him and Ron Miller, which they at that time were already aware of, they turned it down. A few minutes after the meeting, Lasseter was summoned by Hansen to his office, where John was told that his employment in the Walt Disney Studios had been terminated. While putting together a crew for the planned feature for Disney, he had made some contacts in the computer industry, among them Alvy Ray Smith and Ed Catmull at Lucasfilm Computer Graphics Group. After being fired, Lasseter visited a computer graphics conference at the Queen Mary in Long Beach, where he met and talked to Catmull again. Before the day was over, Lasseter had made a deal to work as an interface designer with Catmull and his colleagues on a project that resulted in their first computer animated short: The Adventures of Andrà © and Wally B. Lasseter oversaw all of Pixars films and associated projects as executive producer. He also personally directed Toy Story, A Bugs Life, Toy Story 2, and Cars. Lasseter has won two Academy Awards, for Animated Short Film (Tin Toy), as well as a Special Achievement Award (Toy Story). He was also nominated on four other occasions in the category of Animated Feature, for both Cars (2006) and Monsters, Inc. (2001), in the Original Screenplay category for Toy Story (1995) and in the Animated Short category for Luxo, Jr. (1986), while the short Knick Knack (1989) was selected by Director Terry Gilliam as one of the ten best animated films of all time. Corporate Culture at Pixar At most studios, a specialized development department generated new movie ideas. Pixar assembles cross-company teams for this purpose. Teams comprise directors, writers, artists and storyboard people who originate and refine ideas until they have the potential to become great films. Pixar believes in finding people who will work effectively together and ensures a healthy social dynamics in the team and this, they believe helps the team solve problems. Another important tenet in Pixar is the creation of a peer culture, where employees encourage people throughout the company to help each other produce their best work. At Pixar, daily animation work is shown in an incomplete state to the whole crew. This process helps people get over any embarrassment about sharing unfinished work, so they become even more creative. It enables creative leads to communicate important points to the entire crew at once. And sometimes a innovative piece of animation sparks others to raise their game. At Pixar, the belief is that, the most efficient way to resolve the numerous problems that arise in any complex project is to trust people to address difficulties directly, without having to get permission. So, everyone is given permission to communicate to anyone. Within Pixar, members of any department can approach anyone in another department to solve problems without having to go through proper channels. Managers understand they dont always have to be the first to know about something going on in their realm, and that its okay to walk into a meeting and be surprised. Special attention is given to craft a learning environment, this reinforces the mindset that everyone is learning and that its fun to learn together. â€Å"Pixar University† trains people in multiple skills as they advance in their careers. It also offers optional courses (screenplay writing, drawing, sculpting) so people from different disciplines can interact and appreciate what each other does. While many people dislike Post-Mortems of projects as they would rather discuss what went right than what went wrong and after investing extensive time on a project, theyd like to move on. So post-mortems at Pixar are structured to stimulate discussion. Pixar asks post mortem participants to list the top five things theyd do again and the top five things they wouldnt do. The positive-negative balance makes it a safer environment to explore every aspect of the project. Participants also bring in lots of performance data including metrics such as how often something had to be reworked. Data further stimulates discussions and challenges assumptions based on subjective impressions. Corporate Culture at Disney Under autocratic former CEO Michael Eisner, control rather than collaboration was the norm and unit heads became afraid or unable to make decisions. With Disney vying for a share of digital market, the timing of the upheaval could hardly have been worse. Fortunately, new chief executive Bob Iger is a completely different animal to Eisner and immediately set out to restore harmony. Achieving this involved transforming the culture rules almost beyond recognition. Unlike his predecessor, Iger: * Rules by consensus * Shows faith in his subordinates * And is willing to keep a low profile and let others take the plaudits. No longer shackled by central control, key players in the organization now enjoy greater freedom to call the shots. And while Eisner overtly pooh-poohed any ideas he did not like, Iger values and encourages the contributions of others. Consequently, during weekly meetings the dialogue no longer flows just one way. The CEO visits rank and file to show them that their efforts are appreciated and has made his office a more welcoming place. This might seems as trivial gestures to some but the effect on morale can be priceless. But perhaps Igers most significant attribute is the trust he places in his people to get the job done. In contrast, Eisner cramped the style of others by insisting on being involved in anything and everything. In time, Disney gained a reputation of being slow to react. But Iger tells his people to go for it and will only get involved when it is absolutely necessary. Igers back seat style of leadership has allowed scriptwriters more freedom and the studio chief greater decision making power. Disney and Pixar: The Partnership During the 90s there was an explosive growth in the use of CGI in animation and live action feature films. Soon CGI animation came to dominate special effects in both kinds of features. The barrier between animation and special effects were shattered and the enhancement of Hollywood films using CGI became second nature and often went unnoticed. In 1991, due to losses suffered from their computer hardware business, there was serious financial strife at Pixar. This resulted in substantial layoffs in their computer department. Pixar made a $26 million deal with Disney to produce three computer-animated feature films, the first of which was Toy Story. Despite this, the company was losing money and Steve Jobs was thinking about divesting his shares in Pixar. Only after confirming that Disney would distribute Toy Story for the 1995 holiday season did he decide to give it another chance. The film went on to gross more than $350 million worldwide. Disagreements started to crop up between Disney and Pixar from their next project together, Toy Story 2. Originally intended as a straight-to-video release (and thus not part of Pixars three-picture deal), the film was eventually upgraded to a theatrical release during production. Disney refused to consider this feature film as part of the three picture deal as demanded by Pixar. Pixars first five feature films have collectively grossed more than $2.5 billion, equivalent to the highest per-film average gross in the industry. Though profitable for both, Pixar later complained that the arrangement was not equitable. While Pixar was created and produced, and Disney only handled marketing and distribution, Profits and production costs were being split 50-50, and not only that, Disney exclusively owned all story and sequel rights and also collected a distribution fee. The lack of story and sequel rights was perhaps the most onerous aspect to Pixar and set the stage for a contentious relat ionship. The two companies attempted to reach a new agreement in early 2004. The new deal would be only for distribution, as Pixar intended to control production and own the resulting film properties themselves. The company also wanted to finance their films on their own and collect 100 percent of the profits, paying Disney only the 10 to 15 percent distribution fee. More importantly, as part of any distribution agreement with Disney, Pixar demanded control over films already in production under their old agreement, including The Incredibles and Cars. Disney considered these conditions unacceptable, but Pixar would not concede. Disagreements between Steve Jobs and then Disney Chairman and CEO Michael Eisner made the negotiations more difficult than they otherwise might have been. They broke down completely in mid-2004, with Jobs declaring that Pixar was actively seeking partners other than Disney. Pixar did not enter negotiations with other distributors. After a lengthy hiatus, negotiations between the two companies resumed following the departure of Eisner from Disney in September 2005. In preparation for potential fallout between Pixar and Disney, Jobs announced in late 2004 that Pixar would no longer release movies at the Disney-dictated November time frame, but during the more lucrative early summer months. This would also allow Pixar to release DVDs for their major releases during the Christmas shopping season. An added benefit of delaying Cars was to extend the time frame remaining on the Pixar-Disney contract to see how things would play out between the two companies. Acquisition by Disney Disney announced on January 24, 2006 that it had agreed to buy Pixar for approximately $7.4 billion in an all-stock deal. Following Pixar shareholder approval, the acquisition was completed May 5, 2006. The transaction catapulted Steve Jobs, who was the majority shareholder of Pixar with 50.1%, to Disneys largest individual shareholder with 7% and a new seat on its board of directors. Jobs new Disney holdings exceed holdings belonging to ex-CEO Michael Eisner, the previous top shareholder, who still held 1.7%; and Disney Director Emeritus Roy E. Disney, who held almost 1% of the corporations shares. As part of the deal, Pixar co-founder John Lasseter, by then Executive Vice President, became Chief Creative Officer (reporting to President and CEO Robert Iger and consulting with Disney Director Roy Disney) of both Pixar and the Walt Disney Animation Studios, as well as the Principal Creative Adviser at Walt Disney Imagineering, which designs and builds the companys theme parks. Catmull retained his position as President of Pixar, while also becoming President of Walt Disney Animation Studios, reporting to Bob Iger and Dick Cook, chairman of Walt Disney Studio Entertainment. Steve Jobs position as Pixars Chairman and Chief Executive Officer was also removed, and instead he took a place on the Disney board of directors. Lasseter and Catmulls oversight of both the Disney and Pixar studios did not mean that the two studios were merging, however. In fact, additional conditions were laid out as part of the deal to ensure that Pixar remained a separate entity, a concern that analysts had had about the Disney deal.Some of those conditions were that Pixar HR policies would remain intact, including the lack of employment contracts. Also, the Pixar name was guaranteed to continue, and the studio would remain in its current Emeryville, California location with the Pixar sign. Finally, branding of films made post-merger would be Disney†¢Pixar (beginning with Cars). EXHIBITS Name of Feature Film Studio Total Gross 1 The Lion King(1994) Disney $783,841,776 2 Finding Nemo(2004) Disney/Pixar $864,625,978 3 Shrek(2001) Dreamworks $484,409,218 4 Monsters Inc(2001) Disney/Pixar $525,366,597 5 Toy Story 2(1999) Disney/Pixar $485,752,179 6 Aladdin(1992) Disney $504,050,219 7 Snow White(1937) Disney $184,925,486 8 Ice Age(2002) 20th Century Fox $383,257,136 9 Incredibles(2004) Pixar $631,442,092 10 The Little Mermaid(1989) Disney $183,355,863 Exhibit 1 : Top Grossing Animated Feature Films DIS 1-yr chart Exhibit 2 Disney Stock Price from Aug 06 to Jun 07 We start off our analysis using Porters Five Forces of Competition to understand Disneys situation in the industry and the rationale behind its actions. * Threat of New Entrants * Bargaining Power of Suppliers * Bargaining Power of Buyers * Threat of Substitutes * Rivalry among competing firms Threat of new entrants: CGI animation movie industry is a robust industry which is urdergoing a period of phenomenal growth. This is an attractive segment for movie studios to venture into as revenues from live action movies are falling while their budget rises ever higher. CGI animation movies are an interesting option for many movie studio to increase their toplines without hurting their bottomlines. In this regard, we have seen many established movie studios partner with independent animation studios from within and outside the United States in creating CGI animation movies. While, these movies have not been able to garner the critical or commercial acclaim of that of Pixar, the quality and quantity of such ‘outsourced CGI animation movies are increasing YoY and represent a significant threat to the market pull of existing players in the segment. So we would rate the threat of new entrants as high. Bargaining Power of Suppliers: Resources needed for making CGI animation are the technology behind the animation, the story and the animators. Pixar has been a pioneer in creating the technology for animation and with its acquisition, Disney has backward integrated with its supplier, hence reducing the uncertainty in its environment. Both Disney and Pixar have a large team of dedicated scriptwriters and animators, all of whom work under short or long term employment contracts, the loss of a few of the talent will not reduce the quality of the output of either Studios. However, scriptwriters in US are unionized and have in the past gone on strike against major studios to renegotiate revenue sharing agreements from movie revenue. The strike cost studios hundreds of millions of dollars in lost opportunities, movie shooting delays and cost overruns. So the employees cannot be taken for granted and Disney will have to strike a fine balancing act to please both it employees and shareholder s if it wants to get the best work of the employees. We would rate the bargaining power of suppliers as medium. Bargaining Power of Buyers: While in the past, almost the entire revenue receipts from movies came from the theatergoing public within the US, due to the effects of globalization and technology diffusion, the receipts can now be classified on basis of geography and the mode of delivery of content. Worldwide movie market outside United States have become big movie spinners for Hollywood movies, sometimes receipts from offshore markets exceed that of the US market. The important markets outside of US for Hollywood movies are: * Japan * United Kingdom * China * Europe Studios sells distribution rights of their movie to other studios, who are often better placed to reach out to these markets. Since Disney and Pixar have a large brand following and pull, they are better placed that most other studios to negotiate for more favourable distribution contracts. Since all movies made by Pixar till now have been movie spinners for everyone associated with it, Disney has considerable clout in negotiating for contracts. The mode of delivery of movie content can be classified into: * Theatrical Release * DVD Release * Internet Release * Satellite TV Release Other than a theatrical release, the release of DVDs and the Satellite TV rights of the movie are a significant revenue stream. The reasons stated earlier regarding Disney and Pixars unique brand placement help them negotiate the best contracts in both types of releases. Internet release is a new phenomenon and is not a significant enough part of the revenue to affect the dynamics. Overall, we would rate the bargaining power of buyers to be low. Threat of Substitute Products: A big threat facing movie studios in general is movie piracy. Piracy is causing a meltdown in both movie and the music industry causing many studios to fail and others to change their business model. Piracy initially started off with CDs and DVDs, but with the advent and diffusion of broadband internet, online piracy is on the rise. Piracy since the 80s has been the biggest threat to the survival of movie studios as they lose billions of dollars worth of revenue receipts because of it. Since CGI movies appeal to all demographics, live action as well as traditional animated movies can be thought of as substitute products. However, historical data suggests that there is considerable cross selling between these genres and it is unlikely that somebodys interest in a different genre is going to prevent him from watching CGI movies. Overall, We would rate the threat of substitute products as medium. Intensity of Competition among existing players: The existing players in the segment are very aggressive and spend a lot on advertising and media to promote their movies. Further consolidation within the industry looks unlikely in the short term future as most studios in the segment have backers with deep pockets. Looking into the future as the frequency of CGI movie releases by major studios increases, the intensity of competition and one upmanship between studios will rise inflating budgets and reducing margins. So, we would rate the intensity of competition between existing players as high. We will summarize the competitive scenario in this grid. Threat of New Entrants High Bargaining Power of Suppliers Medium Bargaining Power of Buyers Low Threat of Substitutes Medium Rivalry among competing firms High As you can see, Disney is functioning within a dynamic environment with a fairly high degree of uncertainty. We have tried to analyze the reasons behind Disneys acquisition by breaking down the reasons of why companies go for MA. Given below is a pictorial representation of the same, Reason 1: To Increase Market Power When a firms size, resources and capabilities increase, it increases its ability to compete. With the acquisition of Pixar, Disney gains access to Pixars pool of talented artists and creative and technical teams. These artists and content developers are big assets in this industry as good talent is hard to find and harder to replace. With the increase in resources, Disney Pixar combine can create more movies per year potentially resulting in a significant value addition to Disney. Reason 2: Horizontal Acquisition Companies go in for acquisitions of firms competing in the same marketspace for obtaining: * Cost Based Synergies * Revenue Based Synergies This is an obvious case of the latter. Pixars last six movies have reportedly earned more than $ 2.5/3.2 billion in total whereas Disneys last movie Chicken Little was only a moderate success. Disney plans to exploit Pixars creative and technical teams in combination with its well established and huge distribution system to increase its revenue. Disney in recent years have been unable to connect with its audience and hence create movies that ha

Planning and Compulsory Act 2004 | Evaluation

Planning and Compulsory Act 2004 | Evaluation The Planning and Compulsory Act 2004 was enacted  as a response to criticism of the Compulsory Purchase system in England and Wales. Identify the key issues  of statute and analyse the likely reaction to the legislation. Introduction The Planning and Compulsory Act 2004 represents the first new Planning Act in over a decade and took in excess of eighteen months for the negotiation of its passage in the Palace of Westminster as well as special dispensation to enable the Act to be carried from one session of Parliament to the next. The Compulsory Purchase system that was in force in England and Wales that it overhauls is in keeping with reforms under the United Kingdom’s Sustainable Communities programme which was enacted to reverse the tide of empty and abandoned properties throughout the region as a result of the mass migration of the middle and upper middle class to suburban communities (Office of the Deputy Prime Minister, 2005). In essence, the Compulsory Purchase system is what is termed in the United States as the law of eminent domain, compulsory acquisition in Australia, or expropriation in Canada as well as South Africa and represents the government’s authority to appropriate property, priva tely held, for its utilization in keeping with programs or reasons that represent the good of the general public (European Convention on Human Rights, 1950). As part of the United Kingdom’s far reaching ‘Sustainable Communities’ programme, which was launched by the Deputy Prime Minister on 5 February 2003, the Planning and Compulsory Act 2004 has been enacted to introduce more efficiency as well as speed and simplicity into local, regional and the U.K. government’s ability to work under as well as with the interlocking communities plans that include these three levels government cooperation and interaction (Office of the Deputy Prime Minister, 2005). The legal term ‘compulsory purchase’ is an adaptation of ‘eminent domain’ which was derived from a legal treatise that was written by Huo Grotius in 1625 (Chen, 2003) and represents the means via which government can acquire real property that is required for the completion of a public project that is seen as beneficial for the public in general and where the owner of said property has been or is unwilling to negotiate the terms for the sal e. It is important to understand that the power of ‘compulsory purchase’ under English law is derived from real property. The truth is that private property ownership is not absolute but rather that a governmental authority grants what is termed a ‘fee simple’, which is an allodial title that is reserved for government. Under this, the landowner assumes the right to own property within that government’s borders as a result of the payment of taxation and the powers of compulsory purchase, police power and escheat (thepaperadvantage.com. 2005). The preceding is part of the feudal system whereby the holder of the land, termed ‘estate’, could not sell said land but rather was entitled to grant subordinate ‘fee simple’ estate rights to other parties in a system that was known as subinfueddation. Blackstone (Cousin, 1910) explains that in the instance of land under English law, fee simple conveys that it, land, can be transferred and held, owned, by whomever the original holder so pleases. The present system of property ownership evolved from this foundation and thus the government’s power to re-acquire land under compulsory purchase, or eminent domain, has thus been and is an established facet of law. The Compulsory Purchase system that existed in England and Wales operated under a structure whereby local authorities, without a linkage to regional or national planning forums, made the planning policies for their areas and as such a broader and more encompassing system for the integration of these plans into a coherent regional and national policy did not exist. The new Planning and Compulsory Act 2004 has been designed to streamline the planning process through a system that is more centralized thus replacing the local development plans and the corresponding delays and red tape which developers and landowners faced (Brand, 1968). The aforementioned flight of the middle and upper middle class to suburban developments has created a crisis throughout England and Wales whereby older communities now lack the middle and upper income tax base that was sustaining community services. In addition, a real housing shortage has and does exist throughout the country. It is estimated that there are approximately 220,000 to 230,000 new households entering the economy on a yearly basis (English House Condition Survey, 2003) and that there are just 170,000, estimated, new homes being built. The resulting high demand and low supply has created an imbalance in the housing market and driven the cost of home ownership out of the range of young adults thus creating an economic situation whereby older home owners of limited income find that their properties no longer have equity value as a result of the deteriorated neighborhoods caused by suburban flight. This imbalance has created a serious lack of affordable housing, thus resulti ng in the United Kingdom’s sweeping Sustainable Communities plan (Office of the Deputy Prime Minister, 2005). The developers state that the imbalance has been and is a result of the red tape involved in obtaining planning approvals from local authorities, which is countered by claims from consumer groups such as the Campaign for the Protection of Rural England that state developers and landowners have been hoarding land in an effort to drive up prices. The overall affect of the preceding, regardless of final blame, has been a severe economic condition that has crippled the UK’s housing market, driven down house prices in older neighborhoods and created an abandoned house situation whereby the mortgage costs of older homes exceeds their market value. This is the economic climate that has fostered the development of the Planning and Compulsory Act 2004, and the ramification of it with respect to the Compulsory Purchase system it replaces shall be examined herein from the context of criticisms leveled at the latter. The preceding summary of the economic and governmental aspects which prompted the adoption of the Planning and Compulsory Act 2004 have been undertaken to provide the background information necessary by which to understand the underlying developments which led to the enactment and passage of the Act. The Act seeks to eliminate the delay bottlenecks and red tape encountered through a redesign of the structure of the planning system from the local level onto the national level as called for under the Sustainable Communities initiative (Office of the Deputy Prime Minister, 2005). It replaces the planning policies made by local authorities with one that considers the ramifications and effects of varied building and development programs on a national basis. Under the old structure County Councils implement the preparation of planning policies as contained in structure plans, and these are further refined at the District Council level which forms the plans for the are development (planning sanity.com). The Act abolishes the Regional Planning Guidance and Structure Plans and replaces them with Regional Spatial Strategies that thus forms the basis for new plan development (Brand, 1968). The Regional Spatial Strategies under the new system will be prepared via appointed Regional Planning Bodies and will have some assistance from the existing County Councils. As the proceeding has raised concerns over accountability, a process of public consultation with respect to the Regional Spatial Councils shall be provided at examinations (uk-legislation, 2004). The new framework also eliminates local plans which now will fall under the auspices of Local Development Documents that are overseen and prepared by District Councils. Given the massive restructuring involved, the Act has a period of three years in which these transitions will be made. The preceding broad summary of the overall process contains the following improvements, modifications and changes that the Act introduces: Broad Scale Act Overview The Act has been designed to create a more flexible as well as responsive system for the planning of building programs in England and Wales, as is summarized as follows (uk-legislation, 2004): Provides for a streamlined, simpler and more flexible system at the local and regional level; provides for increased community involvement at the local and regional levels and includes the provision for financial assistance with respect to Planning Aid; Introduces powers for application forms that thus improve control over the developmental process as well as new provisions changing the length of time it takes for planning permissions. It also permits local planning authorities to bring up development rights in the local development orders; Introduces speed to the administrative handling of large infrastructure projects through the process of concurrent rather than consecutive hearings; Removes the immunity that the English Crown had in the planning process; Proves a system whereby the compulsory purchase plan is fairer, faster and easier to understand and work within on regeneration as well as major infrastructure projects. Part 1 and 2 of the Act Under these provisions of the Act a change in the way developmental plan making is conducted in the United Kingdom abolishes the cumbersome Compulsory Purchase system in the following manner(s) (uk-legislation, 2004): Under the new Act each region will have its own spatial strategy. In those instances where it is feasible as well as relevant, the existing regional planning guidance agency shall become the new regional spatial strategy unit. The regional spatial strategy units will be kept under review by the Regional Planning Bodies to monitor their implementation and as an oversight contingency. The Regional Planning Bodies must prepare a written draft of the revised Regional Spatial Strategy when such is expedient or required. The important manner of housing numbers and allocations will be arrived at in the foregoing level and where appropriate in sub-regional plans. The Regional Planning Bodies will take advice from county councils as well as other bodies that have expertise on strategic planning to aid in the planning of revisions of plans and drafts of the Regional Spatial Strategy agencies. The foregoing brings local and specialized expertise into the planning structure and provides monitoring of actions to ensure that the developed plans are in the best interests of all concerned. And most importantly, the public will be involved in the preparation of Regional Spatial Strategies. These changes from the Compulsory Purchase system spread out the planning expertise in a manner whereby there are cross checks and balances in the new system as well as expedient processing that is responsible to a higher level thus ensuring compliance. The multi faceted nature of the preceding has been streamlined into a system that processes planning rather than bogs it down and as a result removes the incidence of special interests steam rolling plans through given the public involvement as well as review by the Regional Planning Bodies. The Act does call for some changes in England that are not a part of the Wales plan with regard to the local plan regime below the Regional Spatial Strategy level. The following summarizes these modifications and changes (uk-legislation, 2004): The Local Planning Authorities will now prepare the Local Development Documents which will now replace all local plans, as well as unitary development and structure plans The Local Planning Authorities will now prepare as well as be responsible to maintain the local development scheme, and win the absence of a District Council, the County Councils shall prepare as well as maintain the mineral and waste development plans. The County Councils under this new arrangement will lose structure plans however they do participate in the preparation of the Local development Documents as well as related aspects other than comprising mineral or waste as a result of being part of a joint committee under the Local Planning Authorities. The Local Development Plans will be in conformity with the Regional Spatial Strategy, or with the RSS for London. Part 3 of the Act (uk-legislation, 2004) Under this provision, the definition of the development plan is updated and takes account of the modification and changes that are made to the planning system as a result of the Act. The foregoing includes the requirement whereby it is the duty of plan makers to perform their functions in consort with the overall objective of adding to the attainment and achievement of sustainable development. Part 4 of the Act This segment of the Act provides for a series of developmental control measures, one of which permits the Local Planning Authorities to introduce permitted development rights on a local level through local development orders. Development orders as well as regulations will be made by the Secretary of State through detailing the procedures entailed in making applications with respect to permission and consents. In addition, the Secretary of State will have the power to determine fees and charges along with the setting of timetables for what are termed ‘call-ins’ as well as ‘recovered appeals’. Part 4 also contains new provisions entailing the simplification of planning zones (uk-legislation, 2004). Part 5 of the Act This segment of the Act permits the Secretary of State as well as planning inspectors to make corrections concerning errors found in decision letters as well as in decision documents (uk-legislation, 2004). Part 6 of the Act Part 6 makes reforms to the Welsh development system plan (uk-legislation, 2004). Part 7 of the Act This part of the Act ends the Crown Immunity with respect to the planning system and contains a special provision concerning specific planning applications made by as well as on behalf of the Crown (uk-legislation, 2004). Part 8 of the Act The reform of the existing regime is contained in this part of the Act whereby it details the new plan to make it easier for Local Planning Authorities, the National Park authorities and joint planning boards to submit a case for Cop’s in terms of an economic, environmental or social benefit to the area in question. This segment of the Act also broadens the categories regarding individuals with an interest in the land who can bring forward objections. And finally, this part of the Act covers compensation and ownership issues (uk-legislation, 2004). Part 9 of the Act The last segment of the Act contains general issues. Given the sweeping nature of the Act, it is impossible to gauge the potential reaction to what still is in some aspects a work in progress. The preceding statement is made as a result of the amendment of some measures which occurred during the process of approving the original Act. These changes included retaining of the planning permissions as the development industry was not pleased with losing that aspect of control as well as the dropping of the Statements of Development Principles. The modifications also included strengthening the segments regarding sustainable development as a result of the view that saw the Act leaning too strongly in favor of landowners and developers. In addition, other changes included the amendment of provision concerning major infrastructure provisions whereby it is required to submit an economic impact report. The other major change was to allow for the inclusion of temporary stop notices and the provision to provide for appeals with respect to second no tices (uk-legislation, 2004). Conclusion The new legislation provides for more influence on the part of County Councils as a result of modifications contained in Part 4 as well as the regional public participation segment. The broader inclusion of the public in the process is likely to be received positively this segment, however since the Act was designed with developers and landowners in mind the question of whether the new system will effectively see to the broad mandates of the Deputy Prime Minister’s Sustainable Communities plan must be first put to the test of time. There is no question that a streamlined as well as modernized system was needed as well as required to overhaul the process that had been in place. The overall housing shortage situation has become a national priority and the Deputy Prime Minister’s Sustainable Communities plan is a long term legislation aimed at correcting the procedural as well as economic conditions which have led to the high prices housing segment and deterioration of inn er cities. There will undoubtedly be other modifications and changes to the Act as practical use uncovers minor shortcomings whereby certain aspects were unforeseen or accounted for. There already has been what can be termed reaction to the new legislation as evidenced by the preceding and the fact that the system is now more flexible as well as responsive helps to minimize potential dissatisfaction of any provisions as they can be amended when warranted. The inclusion of the foregoing minimizes the potential for any long term negative reaction as each segment with a stake in the process has a means to see modifications or potential modifications are heard. Bibliography Brand, Clive, M. 1968. Encyclopaedia of Compulsory Purchase and Compensation. Sweet Maxwell. ISBN: 0421007508 Chen, Wei. 2003. On the Law of War and Peace (De Jure Belli ac Pacis, Translation of the Latin works of Hugo Grotius. http://www.geocities.com/Athens/Thebes/8098/ Cousion, John. 1910. A Short Biographical Dictionary of English Literature. J.M. Dent Sons, London, The United Kingdom English House Condition Survey. 2003. English House Condition Survey: Review of Survey Design. National Center for Social Research. London, The United Kingdom European Convention on Human Rights. 1950. Convention for the Protection of Human Rights and Fundamental Freedoms, as amended by Protocol No. 11. http://conventions.coe.int/treaty/en/Treaties/Html/005.htm Office of the Deputy Prime Minister. 2005. The Communities Plan. http://www.odpm.gov.uk/index.asp?id=1139868 Office of the Deputy Prime Minister. 2005. Sustainable Communities. http://www.odpm.gov.uk/index.asp?id=1139865 Plannngsanity.com. 2003. Compulsory Purchase Forum. http://www.planningsanity.co.uk/forums/cp/compurch.htm Thepaperadvantage.com.2005 Allodial Title. http://www.paperadvantage.org/allodial.html Uklegislation.com. 2004. Planning and Compulsory Purchase Act 2004. http://www.uk-legislation.hmso.gov.uk/acts/acts2004/20040005.htm